About
We build it. Then we stay.
Zhorx is an AI automation agency. A small team that builds AI systems for businesses growing faster than their processes, then runs those automations on a flat monthly fee.
Why we exist
Almost every automation project we were asked to rescue had the same fault.
It worked. Someone had built it, demonstrated it, invoiced for it, and left. Six weeks later a supplier changed a file format, or an API version was retired, or somebody added a field to a form. The system stopped, quietly. Nobody noticed for a while, and when they did, nobody in the building knew how to fix it.
So the business went back to doing the job by hand, and now had a broken system nobody trusted, plus the original problem, plus the memory of paying for it.
That failure is not technical. It is structural. Automation is a system that lives inside a business that keeps changing, and a business that changes needs somebody responsible for the system changing with it. Selling it as a project makes that nobody’s job.
So we sell it as a service instead. There is a fee to build, and then a flat monthly fee for us to run it: monitoring, fixes, changes, and a report so you can see it working. When something breaks, it is our phone that goes off.
That is the whole idea. Everything else is detail.
How we work
Four rules we don’t bend.
- We only build what we’re willing to run
- It is easy to build something clever and hand it over. It is harder to build something you will still be maintaining in two years. We only do the second kind, because the fee depends on it.
- Nothing gets replaced unless it has to
- New software is a cost with a long tail: licences, training, the fortnight where nobody can find anything. We work with what you have far more often than we replace it.
- You can always see what it did
- Every run is logged. Every step is visible. Every workflow exports. If you ever want to take it in-house or hand it to somebody else, you can, and we will help.
- If it isn’t worth doing, we say so
- We turn work down. A job that runs four times a year is not worth automating, and telling you that costs us one project and earns a call back in eighteen months.
The team
Small on purpose. You get the people who built it.
Zubair Imran
Founder & CEO
@zubairimranBuilding automationsStarted Zhorx after watching too many automation projects get built, handed over and quietly abandoned. Sits in on every first call and writes the map of where a client’s hours actually go, and has spent long enough inside small businesses to know which processes are load-bearing and which ones are just habit.
Tap the card for the longer version.
Team Member Two
Automation engineer
Builds and maintains the workflows. Spends most of the month on systems that are already live: the unglamorous part, and the part that makes the difference.
Team Member Three
AI and integrations
Handles the work that needs judgement: reading documents, classifying enquiries, drafting replies. Also the person who decides when a model is the wrong tool and a rule would do.
Start with the job that annoys you most.
Even if it turns out not to be the right one to automate first, it is the fastest way into the conversation.